About

We are advocates for living a great life and we practice what we preach – investing time in our own wellness and fitness. We believe that by surrounding yourself with a positive & healthy community, you can be a more positive and healthy individual.

We have a big vision and will not settle for average. We have a sense of urgency, but take our time with our clients. We never accept less than great to help each other deliver the Generator experience and enable our members to feel great and get great results. We nerd out with what is scientific, peer-reviewed, new, and best for our clients.

We are not just another small business; because it is a big business to us. We are a community that has your back. We value expertise, ownership, humility, and a team approach at every level of the company.

our core values

Compassionate. We are feeling or showing empathy and concern for others.

Advocates. We are advocates for living a great life and we practice what we preach - investing time in our own health and wellness. We empower our members to feel great and to achieve great results.

Resilient. We adapt and grow. Our team is built for fast change and quick pivots in order to survive, be relevant, and thrive.

Experts. We nerd out on what is scientific, peer-reviewed, new, and best for our clients. That is what our professionals do.

Respectful. We treat others with dignity and speak no ill while expecting others to do the same.

Service-Minded. We have a sense of urgency but take our time with our clients. We never accept less than great to help each other deliver the best Generator experience.

our founders

Jessica Tranchina

PT, DPT, NASM-CPT, A.R.T Certified Provider, CKTP

Speak with Jessica for just five minutes and you will see her commitment to helping others achieve their goals is unmatched. Jessica is passionate about bringing the active community of Austin together from all fitness levels and athletic backgrounds; a place where everyone has access to the best tools and experts, as well as a place to gather to talk shop, go for a run, grab a coffee, take a class or get the latest treatment.

Jessica has been an athlete most of her life. Training and competing in runs from the 5K to 50ks, triathlons from the sprint distance to Ironman distance, strength competitions, and figure competitions has provided her with opportunities to train from the best, learn from the best, be treated by the best, and compete with the best.  Competing, racing, and trial and error have taught her the importance of proper conditioning, nutrition, hydration, prehab, pliability and recovery. Her training and experience as a Physical Therapist has served her well in the discipline of studying peer reviewed research to build her knowledge base in the athletic world as well as in the medical world.

This process, this life experience, and this passion have led her to create the Generator Athlete Lab; a place where the active community of Austin can come together to accelerate one’s athletic performance and recovery. She has developed the Generator Method to specifically help guide others to better performance and recovery. Her team of experts will help you every step of the way. She is the owner of PRIMO Performance and Rehabilitation, started in Austin in 2010, where her expertise and unique skill set have been established as one of the best in her field. She studied Physical Therapy at Boston University and the University of South Alabama. PT, DPT, NASM-CPT, A.R.T Certified Provider, CKTP

Delfin Ward