Our Story
we’re Dr. Jess and Delfin, co-creators of The Generator™. With a strong background in science and medicine, we’ve created an experience that is proven to help you recover better, faster.
About
We are advocates for living a great life and we practice what we preach – investing time in our own wellness and fitness. We believe that by surrounding yourself with a positive & healthy community, you can be a more positive and healthy individual.
We have a big vision and will not settle for average. We have a sense of urgency, but take our time with our clients. We never accept less than great to help each other deliver the Generator experience and enable our members to feel great and get great results. We nerd out with what is scientific, peer-reviewed, new, and best for our clients.
We are not just another small business; because it is a big business to us. We are a community that has your back. We value expertise, ownership, humility, and a team approach at every level of the company.
our core values
Compassionate. We are feeling or showing empathy and concern for others.
Advocates. We are advocates for living a great life and we practice what we preach - investing time in our own health and wellness. We empower our members to feel great and to achieve great results.
Resilient. We adapt and grow. Our team is built for fast change and quick pivots in order to survive, be relevant, and thrive.
Experts. We nerd out on what is scientific, peer-reviewed, new, and best for our clients. That is what our professionals do.
Respectful. We treat others with dignity and speak no ill while expecting others to do the same.
Service-Minded. We have a sense of urgency but take our time with our clients. We never accept less than great to help each other deliver the best Generator experience.
our founders
Jessica Tranchina
PT, DPT, NASM-CPT, A.R.T Certified Provider, CKTP
Speak with Jessica for just five minutes and you will see her commitment to helping others achieve their goals is unmatched. Jessica is passionate about bringing the active community of Austin together from all fitness levels and athletic backgrounds; a place where everyone has access to the best tools and experts, as well as a place to gather to talk shop, go for a run, grab a coffee, take a class or get the latest treatment.
Jessica has been an athlete most of her life. Training and competing in runs from the 5K to 50ks, triathlons from the sprint distance to Ironman distance, strength competitions, and figure competitions has provided her with opportunities to train from the best, learn from the best, be treated by the best, and compete with the best. Competing, racing, and trial and error have taught her the importance of proper conditioning, nutrition, hydration, prehab, pliability and recovery. Her training and experience as a Physical Therapist has served her well in the discipline of studying peer reviewed research to build her knowledge base in the athletic world as well as in the medical world.
This process, this life experience, and this passion have led her to create the Generator Athlete Lab; a place where the active community of Austin can come together to accelerate one’s athletic performance and recovery. She has developed the Generator Method to specifically help guide others to better performance and recovery. Her team of experts will help you every step of the way. She is the owner of PRIMO Performance and Rehabilitation, started in Austin in 2010, where her expertise and unique skill set have been established as one of the best in her field. She studied Physical Therapy at Boston University and the University of South Alabama. PT, DPT, NASM-CPT, A.R.T Certified Provider, CKTP
Delfin Ward
Delfin Ward is a self-proclaimed Carne Guisada taco enthusiast and the co-founder of Generator Athlete Lab—priorities firmly in that order. With a background in healthcare as an Occupational Therapist and a degree from the University of Texas Medical Branch, Delfin combines his passion for wellness with business acumen to craft a unique and immersive experience for those seeking to elevate their recovery and performance.
As an active adult, weekend warrior, and amateur athlete, Delfin has participated in races ranging from 5Ks to marathons and even triathlons—not for podium finishes but for the joy of movement and the sense of accomplishment at the finish line. In his mid-thirties, he embraced the healthy habits, training strategies, and recovery protocols that now form the foundation of the Generator Method. These changes left him feeling fitter and more driven than ever, inspiring the mission behind Generator Athlete Lab.
Delfin's vision goes beyond simply offering access to wellness modalities; he is dedicated to creating a transformative experience that engages clients from the moment they step through the door. Through thoughtful design, personalized services, and a commitment to fostering a sense of community, Generator Athlete Lab has become a standout destination for those looking to reset, recharge, and thrive.
When he’s not at Generator, you can find Delfin enjoying Austin’s vibrant community, experimenting with wellness ideas, or indulging in his favorite tacos.