Wim Hof is a 60-year-old Dutch athlete also known as The Iceman for his ability to withstand, and workout in, extreme freezing temperatures.  He holds a total of 21 Guinness World Records, but he believes he has no special abilities and anyone can do what he does using his method of 1) ice baths, 2) breathing/meditation techniques, and 3) commitment. What makes Wim so interesting is that he seems to have managed to optimize athletic performance, improve immunity, and mitigate symptoms of chronic disease. Read today’s blog to find out why scientists are studying his ‘method’.

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Taylor went from out-of-shape and feeling bad about it, to fit, healthy and feeling great. Read on to learn how dedication, hard work, and Generator Athlete Lab helped Taylor get back to loving how she feels and what she sees in the mirror.

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Actress and healthy lifestyle innovator, Gwyneth Paltrow, loves her infrared sauna. We love it too which is why we have the exact same one at Generator. Full-spectrum infrared saunas deliver health and healing benefits which far surpass what traditional saunas can offer. Come on into Generator and reap all the same benefits that Gwyneth enjoys.

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Our new special formulated CBD + Arnica Balm is over a year in the making. Find out why we’re loving our newest product and what it can do for your health and wellness.

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Shawn came to Generator with a serious injury. Dedication to #TheProtocol has earned him amazing healing results. In half the time his doctors expected, he’s 95% healed and back to doing what he loves most — Mountain Biking. Shawn is a believer in #TheProtocol. Read more about his story in our latest blog post.

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Chromotherapy employs the visible part of the light spectrum to penetrate the skin for renewal and regeneration. There is a lot of misinformation about chromotherapy so we thought we would address some of the more common questions people have about chromotherapy.

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Hot-Cold Contrast Plunge therapy is not new, but many people are now learning the amazing effects of this recovery regimen. Learn how a famous former Navy SEAL feels about the power of contrast therapy.

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What do Endorphins, Entrepreneurial spirit, and Education have in common? Read on to find out!

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The Austin Runners Club Distance Challenge is a great way to re-energize your fitness goals. Generator Athlete Lab is proud to support all the runners. Find out more about the many benefits of tackling this, or any other, fitness challenge.

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If you are suffering from allergies and looking for natural remedies to add to, or replace, medications, there is good news. Studies show that spending time in an infrared sauna provides considerable relief for allergy sufferers.

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If you work out several times a week, adding deep tissue massage to your regular routine (at least every two weeks) will make those workouts far more effective and help keep you pain and injury free. Read more about how deep tissue massage can improve your workouts and your overall health.

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Lady Gaga posted on her own Instagram details about her post-show recovery protocol, but you don’t need to be a megastar to need a regular recovery routine. Whether you workout hard everyday, workout only occasionally, have chronic or intermittent pain, or need to de-stress from your work week, committing to a recovery routine plays a vital role in your overall health and wellbeing.

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Want to maximize your calorie burn in minimum time? Check out these four workout types and find out why they help you achieve your goal.

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Massage plays an important role in our physical and mental well-being. It’s a vital part of recovery from the stress of everyday life. Regular massage will help you never again experience the frustration of being “too tired to sleep”.

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