Recovery from training, exercise, and sports has increasingly become recognized as one of the most important aspects of performance and overall wellness. It is widely known that without proper recovery, performance will not only not improve, but it will suffer.
Read MoreWe’ve got a secret weapon. Actually, we have two: the Rapid Release Therapy Pro and the Hyperice Hypervolt. These percussion therapy 'guns’ fight against sore muscles and if you haven’t tired one out while you’re doing The Protocol you’re missing out!
Read MoreHere at the Generator we get the opportunity to test out new and existing wellness & fitness products. Generator Athlete Lab Co-founder Delfin Ward reviews Born Tough, a men’s sportswear company based out of California.
Read MoreGenerator Athlete Lab now carries a new line of organic hair treatment called BossGloss. This product helps with hair thickness, shine, repair, scalp balance, moisture and is chlorine resistant. Pop some in your hair before training or doing #theprotocol and you’ll soon find your new favorite hair product. Also read the glowing review on the BossGloss product from our very own, Dr. Jess!
Read MoreContrast Therapy (Hot/Cold) and Its Effects On Your Most Valuable Asset: Your Brain. There’s a reason high performers – whether they be athletes, special forces operators, C-suite executives, or creatives – are flocking to contrast therapy, and discovering new ways to get extremely hot and miserably cold. While the physical effects of contrast therapy often take center-stage, the most profound effects might be happening between your ears.
Read MoreOn Earth Day and every day we strive to live, operate and lead sustainably. Throughout the space, you’ll find light and plants to bring the goodness and healing of mother nature into your recovery experience. Together, we can apply the same efforts of recovery and optimization that we apply to our bodies at Generator Athlete Lab.
Read MoreHowever, the cons can start outweighing the pros when it comes to this form of training. Here are some downsides of HIIT.
Read MoreAn alternative approach to improve your mental health could be as easy as sitting in an infrared sauna several times a week.
Read MoreRecovery plays an equally critical role as training in improving performance. Here are five signs it’s time for you to take a recovery day.
Read MoreUpdates about COVID-19 and Generator Athlete Lab. A letter from the owners.
Read MoreI love healthy green smoothies so much that I drink one every day! While I mix up the components depending on what’s in my fridge, there are 3 ingredients I never leave out: leafy greens, chia seeds, and berries. With these ingredients, along with other healthy foods, I’m sure that I’m packing in the most nutrition that I can get in each smoothie. Read more to find out why these three ingredients are a mainstay for me.
Read MoreWhole Body Vibration (WBV) isn’t just the latest fad at the gym, WBV provides proven health benefits including: stronger muscles; increased bone mass; increased blood flow; increased flexibility; stimulate lymphatic system; and decrease in cortisol levels. Read today’s blog to find out more about the scientifically proven benefits and then come on into Generator to try it for yourself.
Read MoreThe Rapid Release Tool uses 10,000 RPM of vibrational therapy to relieve aches and pains in soft tissue. Use it to spot treat muscles, with short circular or zigzag motions and gentle application for maximum vibration. You only need 2-3 minutes per area to feel the difference so come on in to Generator and let us show you how and why you should add this tool to your recovery regime.
Read MoreFoam rolling is a self-myofascial release technique that can help relieve muscle tightness, soreness, reduce inflammation, and increase your joint range of motion. It’s safe, effective, and a great way to work out those tight, sore muscles. It’s also great for preventing them in the first place. Folks who regularly exercise should also consider regular foam rolling.
Read MoreHIIT workouts are designed to stress the body, burn calories, build muscle and increase endurance… in half the time of traditional workouts. There is a large body of scientific evidence to support these claims. Read on to find out more. Then join us for a great HIIT workout.
Read MoreWim Hof is a 60-year-old Dutch athlete also known as The Iceman for his ability to withstand, and workout in, extreme freezing temperatures. He holds a total of 21 Guinness World Records, but he believes he has no special abilities and anyone can do what he does using his method of 1) ice baths, 2) breathing/meditation techniques, and 3) commitment. What makes Wim so interesting is that he seems to have managed to optimize athletic performance, improve immunity, and mitigate symptoms of chronic disease. Read today’s blog to find out why scientists are studying his ‘method’.
Read MoreTaylor went from out-of-shape and feeling bad about it, to fit, healthy and feeling great. Read on to learn how dedication, hard work, and Generator Athlete Lab helped Taylor get back to loving how she feels and what she sees in the mirror.
Read MoreActress and healthy lifestyle innovator, Gwyneth Paltrow, loves her infrared sauna. We love it too which is why we have the exact same one at Generator. Full-spectrum infrared saunas deliver health and healing benefits which far surpass what traditional saunas can offer. Come on into Generator and reap all the same benefits that Gwyneth enjoys.
Read MoreOur new special formulated CBD + Arnica Balm is over a year in the making. Find out why we’re loving our newest product and what it can do for your health and wellness.
Read MoreShawn came to Generator with a serious injury. Dedication to #TheProtocol has earned him amazing healing results. In half the time his doctors expected, he’s 95% healed and back to doing what he loves most — Mountain Biking. Shawn is a believer in #TheProtocol. Read more about his story in our latest blog post.
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